Legal information

Privacy notice

Last updated 19 October 2026

The Trade Hook is operated by HAMILTON HOMEWARE LTD (registered in England and Wales, company number 16146583, registered office 81 Priest Avenue, Canterbury, CT2 8PP). In this notice “we” and “us” mean HAMILTON HOMEWARE LTD.

This notice explains how The Trade Hook handles information when a business creates an account and uses missed call recovery. The business using the service is normally responsible for deciding why it handles its callers’ information. We process that information to provide the service to the business.

Information we handle

• Business account details, including business name, contact name, email and phone numbers.
• Caller phone numbers, called recovery numbers and call times.
• Customer text replies, voicemail recordings and transcription.
• Structured enquiry details the caller gives, such as what they need, urgency and callback request, and for garages the vehicle and registration, where available.
• Authentication, session, security, audit and operational information.
• Subscription and payment state from Stripe where billing is enabled. We do not need to store full payment card details.

Why we use information

We use information to create and secure accounts, route calls to the correct business, send and receive recovery messages, capture voicemail, produce readable text, organise enquiries, control usage and cost, provide support, prevent misuse, maintain backups and meet legal obligations.

Service providers

Information may be processed by communications providers such as Twilio, transcription providers such as OpenAI, email delivery providers, Stripe for billing and the infrastructure providers used to host, monitor and back up the service. We give providers only the information needed for their role.

International processing

Some providers may process information outside the United Kingdom. Where this happens, we use the provider’s applicable contractual and legal safeguards and assess the service before production use.

Retention

We keep information only for as long as it is needed for the service, security, support, accounting and legal obligations. Different records may need different periods. Cancellation and local deletion do not instantly remove information from provider systems or protected backups, which follow their own controlled expiry and deletion processes.

Security

We use tenant separation, secure sessions, signed provider webhooks, access controls, usage limits, audit records, backups and operational monitoring. No internet service can promise absolute security. Please report suspected misuse promptly and never send passwords or credentials to support.

Your rights

Depending on the circumstances, people may have rights to access, correct, erase, restrict or object to use of their personal information, and to receive certain information in a portable form. A caller should usually contact the business they called first. Business account users can contact us about their account or a privacy request.

Complaints

Please contact us first so we can investigate. You may also complain to the UK Information Commissioner’s Office at ico.org.uk.

Contact

The service is operated by HAMILTON HOMEWARE LTD. Contact hello@thetradehook.co.uk.